What’s in a name? That which we call a rose, by any other name would smell as sweet. But just look at a rose: it’s lovely, red (I know there are other colours, but those are only for your grandmother), and it can buy you out of almost any trouble you’ve caused. This is based on a sliding scale, from a single rose “just because”, to several dozen, “just because I crashed your car while playing slap and tickle with your sister”. The rose is invincible to degradation, even if you call it “Duane Allman’s gangrenous foot”.
Other things are not so lucky, and were they to have their names changed, their image would suffer accordingly. Imagine, for instance, that during a moment of intimacy with your lady, you glance downward and ask if she wants to meet “The Ringing Disappointment”, or “Fester”. Will her answer be a breathy “Oh yes”, or would your bed empty faster than a church pew when Father Flynn passes the plate? If you named your restaurant “The Village Idiot”, would anyone take it seriously?